The LaSalle luxury automobile brand was introduced in 1927 by General Motors’ Cadillac division. Conceived by Alfred P. Sloan and designed by legendary stylist Harley Earl, LaSalle was created as a companion marque to fill the price gap between Buick and Cadillac.
This striking 1937 LaSalle combines classic American styling with modern lowrider craftmanship. the car features a 5-inch chopped top, smooth running boards, hand-fabricated front bumper guards, and distinctive 1960 Cadillac taillights. Blas Ledezma painted the car with the roof finished in custom multi-color paints by House of Kolor. The meticulous bodywork was completed by Blas and his friend Bruce.
Underneath, the LaSalle rides on a 1970 Nova frame and is powered by a modern 5.3 liter LS V-8 from a 2003 Chevrolet truck. Its air suspension features a Viair valve system and air bags by Slam Specialties, giving the car its signature low stance. Additional custom touches include 15-inch artillery wheels, chrome work by DeTray Plating, Edge 3 computer gauges, and a custom interior by Martin Aloniz.
Together, these modifications transform this prewar LaSalle into a unique expression fo both traditional and modern lowrider style.